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己亥年賀歲片 
 創意/製片:約翰 · 摩根(閻衛紅)

CELEBRATING NEW YEAR OF Pig

MADE BY WEIHONG YAN

漢 字 講 述 的 文 明 脈 絡

3分鐘理解漢字5000年演變史

The Brush Speaks the Civilization: the Art of Six Scripts of Chinese Writing

Understaning the Evelotion of Chinese Writing Over 5,000 Years of History in 3 minutes

 

Chinese Character "Pig/豬/Zhū" in Six Scripts

THE EVOLUTION OF SIX SCRIPTS OVER 5,000 YEARS OF CHINESE WRITING HISTORY

Modern Chinese calligraphy could be a multi-billion dollar global industry. 

- Weihong Yan

中國書法的當代性研究成果 ~ 數佰億美元的全球產業,此乃接下来的十年要实施的任务。

- 阎偉紅

When your desire is for thick and big publications, our actions focus on ten-page hand-size books.

While you patiently lecture the history of Chinese writing in a lengthy self-enjoyable manner to foreign students,

we initially, innovatively saw that understanding the evolution of Chinese writing over 5,000 years of history can be communicated only in 3 minutes.

Less is more/complexity to simplicity is one of our goals to introduce the history and art to the western world. 

- John Morgan

​華夏文化,海外本土高效傳播戰略之八

“簡即繁(Less is More)”

書法國際傳播的戰略之一。​

當你喜欢出版大部頭著作時,而我們的出版行動著眼於十頁紙手掌大小一本書,當中國學者耐心的以一廂情願,

自娛自樂冗長方式向美國學生講述中國書法史時,我們完成了数千部3分鐘詮釋漢字5000年演變的短片。